Social media is an important tool all innocence organizations should be using. It is a way to not only promote an exoneration, but a way to connect with donors and supporters. This presentation will focus on expanding and building reach through the use of: Facebook Boost, Facebook Live, Twitter Trending (as seen during Wrongful Conviction Day), online petitions, scheduling posts, and mobile alerts. In addition, this presentation will briefly instruct users how to create graphics for online distribution. Finally, the panel will discuss the use of students in social media.